Building Trust and Attracting Pilot Customers Through Messaging - Pt 1

"# Building Trust and Attracting Pilot Customers Through Messaging #\n\n**Happening Wed, Mar 13, 2024 12:00 PM EDT**\n\nHow do you tap into a tight knit, referral based network when you are new? On March 13th and 20th, join MaRS for an immersive workshop, where you will gain valuable insights into the mining industry's unique dynamics and learn how to leverage credibility factors to build trust with potential customers.\n\nGuided by our expert facilitator, you'll navigate the intricacies of developing a winning marketing strategy, from pinpointing your target audience to crafting a comprehensive plan covering all aspects of marketing. We’ll put in focused effort onAccount Based Marketing (ABM), so you can learn to tailor strategies that resonate with and enroll your ideal customers across the buyer journey.\n\n----------------\n\nWorkshop Schedule\n\nMarch 13, 2024, 12:00 p.m. - 2:00 p.m.\nMarch 20, 2024, 12:00 p.m. - 2:00 p.m.\n\n-----------------\n\n## Key Topics Covered: ##\n\n* **Decode the Credibility Factors:** Understand the crucial elements influencing buying decisions\n* **Craft Your Unique Position:** Learn the art of crafting a compelling Marketing Positioning Statement (MPS) to set your offering apart.\n* **Blueprint for Success: **Develop a comprehensive marketing strategy encompassing target customer identification, product positioning, placement, pricing, channels, and promotion.\n* **Unleash the Power of ABM:** Explore the realm of Account Based Marketing (ABM) and its practical application in the mining sector.\n* **Tailor-Made Engagement:** Create an ABM strategy tailored to engage, delight, and enroll your target customers.\n* **Hands-On Learning:** Dive into interactive exercises and group work, leveraging scenario-based learning to maximize experiential understanding.\n\n\n**Delivered by:**\n\nChris Giantsopoulos, advisor, venture specialist, MaRS Discovery District\n\nChris is a venture specialist at MaRS and has taught thousands of entrepreneurs across Ontario and the east coast, in universities, colleges and regional innovation centres.\n\nEarlier in his career, Chris was a leader at the BMO Institute for Learning, heading up several international training teams. His objective was to deliver multidisciplinary training solutions to thousands of employees in support of bank business strategies. Chris later co-founded and was CEO of QuickEnrollment Inc., a successful fintech online registration company targeted at amateur sports across Canada. Chris leverages his corporate and entrepreneurial expertise to help entrepreneurs realize their full potential.\n"